TV + Entertainment
Results
The campaign leveraged data on industry inequities and mental health among Black men to underscore the urgency of Mike’s mission. By positioning him as a leading voice on these issues, we secured targeted media placements that reached core audiences—driving awareness for the Black Boy Writes / Black Girl Writes Mentorship Initiative and building momentum for Send Help on ALLBLK.
Client Praise
“Shaun played a key role in the PR strategy for my first TV series, Send Help, and in elevating my Black Boy Writes / Black Girl Writes mentorship program. He has a unique ability to turn PR strategy into storytelling that truly resonates. He is thoughtful, collaborative, and always a step ahead, I’m grateful for the time we worked together.” – Mike Gauyo, Founder, Black Boy Writes Media
Client
Mike Gauyo + Black Boy Writes Media
Background
Mike Gauyo is a rising Hollywood writer (Insecure, Ginny & Georgia) and the founder of Black Boy Writes Media, dedicated to amplifying underrepresented voices in entertainment. A strategic publicity campaign was launched supporting the Black Boy Writes / Black Girl Writes Mentorship Initiative and the premiere of his debut series, Send Help, on ALLBLK (AMC Networks).
Strategy
The campaign leveraged data on industry inequities and mental health among Black men to underscore the urgency of Mike’s mission. By positioning him as a leading voice on these issues, we secured targeted media placements that reached core audiences, driving awareness for his Mentorship Initiative and building momentum for Send Help on ALLBLK.