Publishing / Book Launch

Results

With no prior media presence, Dr. Kumar-Singh was established as a leading wellness expert, securing her a paid Mindbodygreen role, a book review with a Gwyneth Paltrow quote, and a speaking spot at goop’s In Health At-Home Summit. In just 10 months, my efforts generated over 90 million UVMs, transforming her industry influence.

Client Praise

"Shaun was a game-changer for my mission to bring ayurveda into the modern wellness conversation. His strategic PR expertise led to features in top wellness outlets, a speaking opportunity at the In-goop Health Summit, and most impressively, a book endorsement from Gwyneth Paltrow. His ability to open meaningful doors is unmatched." — Avanti Kumar-Singh, MD

With no prior media presence, Dr. Kumar-Singh was positioned as a trusted wellness authority—securing a paid Mindbodygreen role, a book review featuring Gwyneth Paltrow, and a speaking invitation from goop. In 10 months, the campaign generated 90+ million UVMs, expanding her industry influence.

Client Praise

Client

Dr. Avanti Kumar Singh, MD

Background

Dr. Avanti Kumar Singh, MD, is a former ER physician turned Ayurveda wellness expert whose debut book, The Healing Catalyst, explores the powerful intersection of ancient healing and modern science. With over a decade of study in Ayurveda, yoga therapy, and energy medicine, she sought to share her story and her methodology with a wider audience. The goal: establish her as a trusted voice in integrative wellness and drive awareness around her first book launch.

Results

Strategy

Dr. Kumar Singh was positioned as a culturally conscious disruptor in wellness, challenging Western-dominated narratives through credibility and lived experience. A strategy grounded in thought leadership, targeted outreach to wellness gatekeepers, and a launch narrative blending personal transformation with professional expertise secured authority-building placements.

Starting with no media footprint, Dr. Kumar-Singh was positioned as a trusted authority, securing a paid contributor role with Mindbodygreen, a book review featuring a quote from Gwyneth Paltrow, and a speaking invitation from goop. In just 10 months, the campaign generated 90+ million UVMs, dramatically expanding her industry influence.

Client Praise