Health + Wellness
Results
In under six months, the campaign generated 116+ million UVMs, delivering national, regional, and top-tier media coverage. Dr. Waltke emerged as a sought-after expert, receiving consistent media requests and speaking invitations, significantly elevating her visibility and cementing her authority in cancer rehabilitation.
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Client
Dr. Leslie Waltke, PT, DPT
Background
Dr. Leslie Waltke, PT, DPT, is the Founder and CEO of the Waltke Cancer Rehabilitation Academy and a leading expert in cancer rehabilitation. She built and coordinates one of the largest integrated cancer rehabilitation programs in the U.S., dedicated to bridging the gap between cancer care and physical therapy. However, despite her extensive expertise, she had little media visibility.
Strategy
Dr. Waltke was positioned as a leading authority in cancer rehabilitation through a media strategy that paired enduring expertise with timely healthcare narratives. Targeted outreach and expert preparation established her as a trusted, go-to voice in the field.
Results
In under six months, the campaign generated 116+ million UVMs and secured national, regional, and top-tier coverage. Dr. Waltke became a sought-after expert, receiving ongoing media requests and solidifying her authority in cancer rehabilitation.